Saturday, October 2, 2010

Droid R2-D2

To commemorate the 30th anniversary of Star Wars: the Empire Strikes Back, Verizon launched a special limited edition R2-D2 phone. The buzz for this launch came entirely from digital, with banners, emails and an online sitelet.

This sitelet was also the hub of an innovative online scavenger hunt. Audio tweets were posted on Verizon's feed and translated on C3PO's page which contained hints by original actor Anthony Daniels. It was a career highlight to write his dialogue.

Further clues took users all over the internet for a chance to win a free Droid. Response was rabid with 24 hour work shifts required to supply clues to a tech savvy, hungry fanbase.

Friday, August 20, 2010

Droid Does 2.0

With three new phones launched, we decided it was time for an entirely new website.This newer version uses groundbreaking eye tracking software which responds to the users head and eye movements via the webcam.

Tuesday, July 20, 2010

Droid Landing Giveaway

With the Droid X launching, we tried a different tactic; a 21 phone giveaway conducted nationwide with clues offered only through a Twitter feed. It was a resounding success with over 30,000 followers and Droid hunters finding phones within minutes. It was a also a great experiment in real-time marketing, generating hundreds of tweets within a ten-day period:

Sunday, June 20, 2010

Crayola Story Studio

Our first major project for Crayola was this fully interactive site. Story Studio transforms photographs into line art, then places the image into one of many templated storylines, allowings children can create their own personalized coloring books.

Live site.

Thursday, February 11, 2010

Sharp Aquos banner

Finally, a chance to work with the great George Takei.


Sunday, February 7, 2010

Droid Does Website

Verizon wanted to build both anticipation for Droid while maintaining secrecy about the product itself. We first ran a text based email capture site.

Although the teaser site ran only two weeks, An entirely different design was conceived with pulsating LED animations and higher end benefits before launch.

There are 65 separate pages in this Flash Verizon site. Copy was needed for every one of them. In addition, 12 animations were concepted for the high level categories.

This site was the third version after two teasers ran. It got millions of hits per day until launch.

The entire campaign won the 2010 WEBAWARD For Outstanding Achievement in Web Development.

Friday, February 5, 2010

Thursday, February 4, 2010

IBM sales kit

When Oracle changed its contracts with customers, IBM saw an opportunity to sway customers to its services, and take a few swipes at the competition. Each of the items on this one sheet was produced and shipped to its sales representatives.

Also included in the sales kit was a parody bill from Oracle.

IBM Self Mailer

This DM piece introduced the first integrated fingerprint reader on a notebook computer.

A brochure was also produced.

IBM Print

Wednesday, February 3, 2010

Toy Packaging Copy

These Marvel pieces were done for Art Asylum and a personal favorite.

Tuesday, February 2, 2010

Monday, February 1, 2010 Comicon Article

While I was freelancing for as a reporter and reviewer, I was sent to San Diego to cover ComiCon.

Coverage on the Simpsons and Futurama panel.

Friday, January 1, 2010

Older Work

Flash site showcasing work from IBM, Liptor, Invega, Art Asylum and more.