Verizon wanted to build both anticipation for Droid while maintaining secrecy about the product itself. We first ran a text based email capture site.
Although the teaser site ran only two weeks, An entirely different design was conceived with pulsating LED animations and higher end benefits before launch.
There are 65 separate pages in this Flash Verizon site. Copy was needed for every one of them. In addition, 12 animations were concepted for the high level categories.
This site was the third version after two teasers ran. It got millions of hits per day until launch.
The entire campaign won the 2010 WEBAWARD For Outstanding Achievement in Web Development.