Tuesday, July 20, 2010

Droid Landing Giveaway

With the Droid X launching, we tried a different tactic; a 21 phone giveaway conducted nationwide with clues offered only through a Twitter feed. It was a resounding success with over 30,000 followers and Droid hunters finding phones within minutes. It was a also a great experiment in real-time marketing, generating hundreds of tweets within a ten-day period:

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